I’ve made market research, read customer stories and Fibery vision, and design a concept of how a Software Development page could look like:

https://www.figma.com/file/NQyn23GfqVlnDLILmJT4C6/Fibery-for-Dev-Teams?node-id=13%3A513&t=IuYWnOxTqDFqVdiq-0

The story behind this page

Task

I aimed to redesign the Software Development page to help the potential customers see and understand the Fibery benefits and differences (this is also called an aha moment or activation).

Research

I analyzed 5 services that position themselves as a solution in Software Development (Wrike, ClickUp, Monday, Jira, Asana):

• I dissected their positioning;
• Identified the features they promote;
• Analyzed their Tone of Voice;
• Collected interesting ideas that can be used in communication also.

Competitors Landscape | More details

It was important for me to understand the competitive landscape—who says what, how they position themselves, and which tasks and pains they promise to solve. It was also interesting to understand how Fibery looks in the eyes of a customer looking for a solution in this landscape.

I’ve also read all the Fibery customer stories who used the product for Software Development processes. I was trying to understand:

• Why they chose Fibery;
• Who made the decision;